Shopping malls have transformed from places to conduct business and do shopping, into social spaces where people have fun and hang out. The modern shopping mall offers entertainment, leisure and dining experiences to all visitors. Hence, proper design and planning is vital when building a mall to ensure your space caters to all these unique needs. Here are some tips to help you build a successful mall.
Understand your market
A market analysis will allow you to understand the region and what type of spaces you should create in your mall. This initial research will give you clarity on what key retailers should be invited to your mall and what features should be included in the design to make your mall stand out in that location.
Focus on high quality materials
Construction experts say that mall developers must commit to using high quality materials when building a mall. The key here is to guarantee that visits to your mall will be more fulfilling for all your visitors. Besides using high quality materials, it is also essential to use an appealing architecture design that sets your mall apart from the surrounding buildings.
Mix the stores well
Customers want a diverse mix of stores in a good mall. Hence, you should ensure that your mall has sufficient space to host a wide variety of tenants so that you can keep attracting multiple clients. In addition, the right brand mix will also allow easy movement of people across the mall to prevent hold-ups or clusters inside a mall. Both retailers and customers will enjoy the wide variety of options in a mall.
Ensure ease of movement
The mall design you choose to use should guarantee seamless movement of people both inside and outside the space. Each level should be built with well-connected and easy to access routes. That way, all stores within the mall will be easily accessible by customers. Furthermore, adding special play areas, business centers and food zones can add to your mall’s brand value.
Add adequate food zones
One of the synonymous activities that go well with shopping is eating and resting afterwards. That is why mall developers should always ensure they leave enough space for restaurants and fast food joints. Additionally, the food court design should be user friendly and more personalized to entice people to stay longer inside the mall.
Conclusion
The tips shown above should help you to build the best mall. Always remember that connectivity and location are essential in making your mall profitable.
References: BDCnetwork, LinkedIn, Makaan
