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How the Construction Industry Can Leverage Technology to Overcome Staffing Challenges

Apart from the sporadic rise in the cost of building materials, difficulty in landing the right talent and craft to oversee various technical positions is one of the main hurdles that construction firms are having to deal with. This labor shortage problem has plagued the industry for quite some time now and it is only recently that leading companies are turning to technology to help them overcome some of these pertinent construction staffing stumbling blocks.

1. Leveraging Technology to Re-design  Recruitment and Hiring Operations

The old conventional way of hiring talent from an open-source market is clearly not working in today’s cut-throat competitive environment.  We no longer live in a world where a construction worker is obligated to stick to one employer for the rest of his career. Instead, the advent of hiring platforms powered by technology has given birth to the rise of the freelancing way of doing business. In other words, it is imperative that employers looking to solve construction staffing difficulties turn to technological platforms to widen their search for the right talent.

2. Using Electronic Evaluation and Onboarding Methods

There’s no denying that assessing the capabilities and craft worker skills of hundreds of potential recruits can be time-consuming, cumbersome and downright inefficient. Here’s where leveraging the use of electronic resume matching tools comes into play. To solve complex construction staffing problems, a recruiter must not waste hours sifting through dozens of applications from prospective employees. This time, instead, can be utilized better in interviewing the best pick that the computer algorithm tool picks out within a matter of minutes.

3. Restructuring the Hiring and Retaining Culture

Finding the right people for the job is just one part of the construction staffing equation, managing top talent is another. You see, more than 40% of small construction firms spend close to 50% of their productive hours on repetitive tasks that do not directly generate any income, e.g. payroll and HR. These are positions that can be swapped with the right human resource electronic tools and the resources freed up used to retain and attract top talent from an ever-growing competitive market.

4. Using Technology to Create a Positive Image

Most contractors rarely invest in their recruitment brand image in a bid to attract the right prospective employees. However, in a day and age of social networking platforms, it is incredibly easy to create an employment persona that any ambitious potential employee would love to be associated with.

References: Audacia, PIX4D, Concrete construction